We are re-imagining how Bharat’s neighbourhood retail, the unorganized Kirana stores of today will get transformed into organized convenience retail chains over the next decade - we are driving this change.
SuperK is a well-funded early-stage startup that offers a full-stack solution to empower small format retail stores in Tier 2 and below towns. SuperK is rebranding existing small format retail stores and providing them with the benefits of procurement, tech systems, intelligence, and marketing at scale to create a chain of mini supermarkets. Some parallels can be drawn to how Oyo has transformed the small hotel industry, Medplus & Apollo have changed pharma retail and BigC & others have changed offline mobile buying.
About the role
The Brand Manager at SuperK will play a critical role in shaping and positioning the SuperK brand across offline and online platforms through 360-degree marketing and branding activities and initiatives covering content marketing, event management and local PR. He/she will work with multiple internal and external stakeholders to actively contribute to SuperK branding and marketing initiatives.
What you will be doing
Brand Building through meaningful storytelling, groundbreaking campaigns, and effective marketing
Establish and maintain brand budgets. Work with the internal team and agencies to coordinate all brand management requirements.
Work with the social media team and conceptualise unique social media content
Define and manage the brand communication strategy using a variety of media
Own the development and messaging of the brand narrative
Identify, partner and engage with suitable celebrities/influencers to improve brand recall
Create, execute, and manage marketing programs and campaigns both offline and online.
Drive standard programs and initiatives with online & offline influencers.
What we would like to see in you
Bachelor's degree in Marketing, Business, or related field. MBA preferred.
2-4 years of experience in brand management, brand marketing, or marketing management
Should have proven experience driving measurable results from marketing campaigns in the offline channels
Experience managing a brand across multiple markets
Prior experience improving the brand recognition, visibility and recall in Tier-2/3/4 markets
Strong communication skills.
Telugu proficiency is required to conduct market research and manage content.
Strategic thinker able to identify long-term opportunities and trends
Job Location: Bangalore, Karnataka
If the opportunity interests you please do feel free to apply at email@example.com